Reducing the Risk of Failure in New Product Development

Reducing the risk of failure in new product development

A practice guide has been published from the Centre for Technology Management (CTM) at the IfM: 'Reducing the risk of failure in new product development: getting it right at the front end of innovation'. It provides insights and guidance for everyone involved in the innovation process so that they can avoid common pitfalls and improve their innovation pipelines.


CTM Practice Guides are short practical guides on topics aimed at technology management practitioners, derived from work undertaken by CTM at the IfM.


To download the practice guide, please click here, or for more information, please contact:


Simon Ford