Research Areas

• The Relationship between Brand Management Systems and Organisational Cultures
• New Product Development and Introduction in the Food and Drink Industry

Background

Originally trained as an Experimental Psychologist, Terry taught Cognitive Psychology, Statistics and Survey Research Methods at Brunel University before moving into a series of Marketing and Strategic Planning roles with BAT, Philip Morris and Guinness/United Distillers. He retired from the position of Research and Planning Director at United Distillers in 1994. He joined the University in the same year and is now a Senior Research Fellow at the Institute for Manufacturing. He is also a Director of CRAM International, one of Britain's longest-established Consumer Research companies. He is a Fellow of the Market Research Society and his paper, 'Brands - Dead or Alive?', won the Society's 1999 Best Paper award.

Research Projects

Developing International Manufacturing Capabilities