Hyunkyu Park joined the Centre for Technology Management as a PhD student in October 2014 under the supervision of Dr Tim Minshall. His current research interests are business model innovation, business ecosystem, information system design, especially in the field of cross border e-commerce. He holds a BA in Anthropology at Chung-Ang University in Korea and MEng in User Experience at Seoul National University in Korea. Prior to joining Cambridge, he was a Senior Researcher in User Experience Design at the R&D department of LG.