Dr Chander Velu

University Senior Lecturer in Economics of Industrial Systems

Chander Velu is a University Senior Lecturer in the Cambridge University Engineering Department. He is a Fellow at Selwyn College, Cambridge.


Prior to joining the Institute for Manufacturing, he was a member of the faculty at Cambridge Judge Business School. Prior to his academic career, Chander worked for Booz Allen & Hamilton and PricewaterhouseCoopers in London as a management consultant. He completed his MPhil and PhD from the University of Cambridge. He is a Fellow of The Institute of Chartered Accountants in England and Wales and a Senior Fellow at The Conference Board.


Research interests


Chander heads the Business Model Innovation Research Group (BMI Group). 


Chander holds an EPSRC Early Career Research Fellowship to study the implications of business model innovation on productivity resulting from the adoption of digital technologies. EPSRC Fellowship


Chander has an interest in innovation and technology management with a specific focus on exploring the antecedents and consequences of business model innovation. He has been examining issues related to business model innovation and implications for productivity, strategic decision making, leadership and management information. Chander also works on research related to transformation challenges to create and capture value from digital technologies.


Chander also conducts research on issues related to management and development economics. In this stream of research, Chander examines the role of new business models for economic development. 



Journal Articles


Koebnick, P., C. Velu  and D. McFarlane. (2020). Preparing for Industry 4.0: Digital Business Model Innovation in the Food and Beverage Industry, International Journal of Mechatronics and Manufacturing Systems, forthcoming


Klöckner, M., S. Kurpjuweit, C. Velu and S. Wagner. (2020). Does Blockchain for 3D Printing Offer Opportunities for Business Model Innovation, Research Technology Management.


Pac, F., S. Savin and C. Velu (2018) When to Adopt an Innovation: Nash Equilibria in a Competitive Diffusion Framework, European Journal of Operations Management, 271(3), 968-984.  Article


Velu, C. (2017) A Systems Perspective on Business Model Evolution: The Case of an Agricultural Informational Service Provider in India, Long Range Planning, 50(5), 603-620. Article


Martinez, V., A. Neely, C. Velu, S. Leinster-Evans and D. Bisessar (2017) Exploring the journey to services, International Journal of Production Economics, 192, 66-80. Article


Velu, C and A. Jacob. (2016) Business Model Innovation and Owner-Managers: The Moderating Role of Competition, R&D Management, 46(3), 451-463. Article 


Velu, C. (2016) Evolutionary or Revolutionary Business Model Innovation Through Coopetition? The Role of Dominance in Network Markets, Industrial Marketing Management, 53, 124-135. Article


Velu, C. (2015) Knowledge Management Capabilities of Lead Firms in Innovation Ecosystems, AMS Review, 5(3-4), 123-141. Article


Wang, J., S. Madnick, X. Lee, J. Alstott and C. Velu (2015) Effect of Media Usage Selection on Social Mobilization Speed: Facebook vs e-mail, PLOS ONE, 10(9): e0134811. Article


Velu, C. (2015) The Effects of the Degree of Business Model Innovation and Third-Party Alliance on the Survival of New Firms, Technovation, 35, 1-11. Article


Alstott, J., S. Madnick  and C. Velu. (2014) Homophily and the Speed of Social Mobilization: The Effect of Acquired and Ascribed Traits, PLOS ONE, 9(4): e95140. Article


Velu, C., S. Madnick and M. Van Alstyne. (2014) Centralizing Data Management with Considerations of Uncertainty and Information-based Flexibility, Journal of Management Information Systems, 30(3), 179-212. Article


Iyer, S., C. Velu and A. Mumit. (2014) Communication and Marketing of Services by Religious Organizations in India, Journal of Business Research, 67(2), 59-67. Article


Velu, C and P. Stiles. (2013) Managing Decision-Making and Cannibalization for Parallel Business Models, Long Range Planning, 46(6), 443-458. Article


Velu, C and M. Khanna. (2013) Business Model Innovation in India, Journal of Indian Business Research, 5(3), 156-170. Article


Velu, C. (2012) Entrepreneurship and Innovation in Financial Institutions, Quantitative Finance, 12(6), 831-837 (Lead article). Article


Velu, C., S. Iyer and J. Gair. (2012) Dominance and Innovation: A Returns-Based Beliefs Approach, Applied Stochastic Models in Business and Industry, 28, 261-284. Article


Iyer, S. and C. Velu. (2006) Real Options and Demographic Decisions, Journal of Development Economics, 80, 39-58. Article


Book Chapters


Velu, C. (2018) Coopetition and Business Models, in Chiambaretto, P., Czakon, W., Anne-Sophie Fernandez, A and Le Roy, F. Handbook of Coopetition Strategies in the Routledge Companion on Coopetition Strategy, Routledge.


Velu, C. (2015) Institutions and Collaborative Innovation, in Viardot, E. and A. Brem. Adoption of Innovation – Balancing Internal and External Stakeholders in the Marketing of Innovation, Springer.


Other Publications


Meeks, G and C. Velu. (2018) Ten years from the crash: time to row back on financial regulation and compliance? LSE Business Review, August. Article


Velu, C., P.A. Smart and M. Phillips. (2016). The Imperative for Business Model Innovation: A Research and Practice Perspective, White paper by University of Cambridge and University of Exeter. White Paper


Barrett, M., C. Velu, R. Kohli, O. Salge and D. Simoes-Brown. (2011) Making the Transition to Collaborative Innovation: Issues of Readiness, Trust and Governance, National Endowment for the Science, Technology and the Arts (NESTA) Business Briefing, May.


Milward, S and C. Velu (2010). Market Channels and Business Models for Rural Areas, Effective Executive, 13(6): 10-21.


Velu, C. and S. Prakash. (2010). Reuters Market Light: Business Model Innovation for Growth, Effective Executive, 13(2): 78-83.


Velu, C and L. Yu (2008). How do Indian Banks Go Global?, Effective Executive, 11(1): 64-79.

Contact Details

T: +44 (0) 1223 765 879
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