Technology strategy text gets China launch
The authors of a new book to be published in China hope it could lead to exciting new projects between the UK and the world’s most populous country.
David Probert and Dr Rob Phaal, from the Institute for Manufacturing (IfM) Centre for Technology Management, have flown out to Beijing for the launch of their best-selling text book.
The book, T-Plan: The fast start guide to Technology Roadmapping, is a step-by-step guide to applying technology and product roadmapping techniques. It has been published along with selected papers from the Research-Technology Management journal published by the US Industrial Research Institute.
The book’s publication comes at a time when the Chinese Government has placed technology and innovation policy firmly on its economic agenda.
The rapid industrialisation of China has generated huge interest in roadmapping, particularly at the country’s Ministries of Science and Technology and Education and Tsinghua and other leading universities.
The culmination of this interest has resulted in the publication of the new book in Chinese. The translation and editing of the text has been led by Professor Su Jun of Tsinghua University and it is being published by Tsinghua University Press.
Mr Probert and Dr Phaal have been invited to Beijing by Professor Su for the launch of the book between 14th to 19th September.
14 September 2009